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Our Story

Jen's avatar
Joe's avatar

Hi, we're Jen and Joe, the co-founders of Otherworld.

We met in college and have been friends for over a decade, bonding over our shared love of food, nutrition and a desire to create a positive impact through our food system. We both grew up eating pancakes or waffles every weekend for breakfast...and sometimes even for dinner! As we learned about health and sustainability, we begrudgingly stopped eating our favorite foods because we found it difficult to find pancakes and waffles that were healthy, tasty and climate-conscious. The inner kid in us wanted to change that.

We learned that, like us, millions of people love pancakes and waffles, but many eat them only on the weekends or for special occasions due to the milk, butter, eggs and sugar found in traditional mixes. We wanted to reimagine our beloved childhood favorites, so we teamed up with some of the best chefs and registered dietitians in the world to create the tastiest, healthiest and most environmentally-friendly pancake and waffle mixes.

We experimented for months and tested thousands of recipes to create a mix inspired by the nostalgia of a weekend breakfast with the family, but reinvented to include superfoods and upcycled ingredients for the modern consumer. We tested our products with people of all ages and eventually cracked the code on a light and fluffy breakfast (or brinner) the whole family could enjoy. We watched countless kids unknowingly eat beets and cauliflower for breakfast, and adult after adult revel with joy as they ate their beloved nostalgic breakfast with a nutrition profile they felt proud of.

Otherworld mixes are 100% plant-based, meaning they don’t require milk, eggs or butter. Our mixes contain no added sugar, no artificial ingredients, no dairy, no nuts and no soy. But, we didn’t just stop there...we also focused on what should be included. All of our mixes are stacked with whole grains, fruits, vegetables and superfoods.

The pancakes and waffles were such a hit, we wanted to create more delicious and healthy options for another occasion - hello, healthy dessert. Otherworld brownie mix is vegan, gluten-free, out-of-this-world delicious and enhanced with upcycled sweet potato and beetroot for an extra boost. All you need to do is add water and oil to the mix!

Otherworld looks and tastes just like your favorite breakfast and dessert, but without any of the unhealthy ingredients. Join us on our mission to make eating healthy fun.

- Jen and Joe

Waffles image Brownies image Pancakes image

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